The star of my branding project. Taking a concept or existing product and creating a new marketing strategy for said product (focusing on the promotional aspects of the marketing mix). New logo, product name, brand image, the works.
'Flexbook,' a concept device by Taiwan-based designer Hao Chun Huang, offers portable, multi-use computing within a single device. The concept was shortlisted from over 1000 designs in our recent designboom competition ’a life with future computing,' organized in collaboration with FUJITSU.